Learn how to master an inspiring multi-disciplinary approach to website content creation, integrating storytelling, SEO, strategy and brand voice.
Align all content contributors and stakeholders on what it takes to create the best possible content for your digital platform and marketing strategy
Provide you with the knowledge, creation skills and practical tools to really make it happen, and maintain the quality in the long term
You will learn
How to achieve a common approach to content for your digital project
How to use fundamental principles of SEO to power your content
Ready-to-use tools and processes for successful content creation
Especially suitable for cross-functional teams at all levels in charge of digital content creation:
Project Managers, Product Managers, Copywriters, Translators, Webmasters, Communication teams, etc…
write us If you are interested in planning your
workshop session with us, contact us at:
Marianne is responsible for the content strategy at Walking Men.
She works on a daily basis with leading companies of various backgrounds from all around the world, helping them define their content strategy and make it come to life.
Marianne is at the centre of a multi-expert team of SEO, content and UX experts, and is eager to share her rich expertise in a multidisciplinary approach to digital content creation.
We won't waste your time with boring theories and vague ideas! We have selected tangible examples from inspiring companies and best-practices you won’t want to miss.
After the workshop, you will have take-aways such as practical tools and resources to guide you and your team in your daily tasks.
Apply your learning straight away - we’ll keep you busy with mini-challenges throughout every workshop, so you’ll get back to your desk ready to use what you’ve learned.
You can ask any questions you have, and get advice during the Q&A session after the workshop.
Team workshop for up to 10 participants
0.5 day, at your offices or ours
lively in-person workshop leadership, individual copies of your team’s custom toolkit and specialised content creation tools, practical exercises, printed resources and materials, live Q&A session.
Special launch price of 2,899€
Highly recommended for teams looking for a common approach to creating powerful content for digital marketing.
How to build and keep a successful content strategy
How to have a coherent and shared approach to content for your digital project
The basics of UX writing and SEO
How to explore the concept of Tone Of Voice and make it a practical tool
How to convey your brand identity through your content
Content creation and management in the long run
How to identify the different types of content on your website and what that means
What parts of your website require continuous investment
How to use our content creation tools in your daily tasks
If you already know about digital content creation, you know how much it matters to have the whole team working together. This workshop will help you bring all content contributors and stakeholders in line when it comes to creating the best possible content for your digital platform. It will also provide you with our expertise and practical content creation tools to really make it happen, and get an effective content approach in the long run.
The content creation process is an essential pillar for the web. It is at the core of a good marketing strategy, a strong SEO strategy for better search results, and brand positioning with storytelling and a Tone of Voice to truly stand out.
The workshop lasts one full day but you can also decide to do two half-days, that’s totally ok with us.
Of course you can! Our workshops are open to anyone who wants to develop specific digital skills through practical teaching.
Absolutely! We keep a dedicated Q&A time during the workshop to allow each participant to share their experiences and ask questions, in order to clarify our content creation guidelines. We strongly believe in the power of togetherness and are looking forward to sharing and growing together!
We do workshops for 10 persons maximum. This workshop is especially suitable for teams, but we want to make sure we are not too busy so everyone can have an active role and we can address everyone’s needs and expectations.
Here is our one and only content creation template, ready for you, free to download.
If you want to take your team and your work to the next level, we look forward to inspiring you.
In this two-part workshop made especially for multi-expert teams, our expert will give you the tools and ability to create the best possible content for your digital platform.